We were given an open brief to write ourselves with the starting point being the word ‘post’ and had 4 weeks to develop ideas towards an exhibition at the end of the project. This could be interpreted in any sense of the word, from literally a post in the ground to a piece of mail. I decided to use the word in the sense of it meaning ‘after’ and look at the effects after a journey promoting exercise after transport so the effects ‘post’ exercise. I started comparing the carbon footprint after a journey over the calories burnt by choosing physical exercise.
Annother issue that needed a solution was getting people to the exhibition. The exhibition was on the seventh floor which was a problem with getting people all the way up the seven floors. I developed my idea to encorporate it with getting people to the seventh floor.
My final exhibition was a calorie counter, which took people from the bottom of the building on a journey all the way to floor seven where the exhibition was. I worked out how many calories were burnt during the walk up the stairs and used this information as the basis of my design.
The final exhibition showed a poster on the bottom floor of our building in between the stairs and the lift as shown above. The poster reads 'want to burn 34 calories?' and 'don't want to burn 34 calories'. People have to choose whether to take the stairs to keep fit or take the lift. If they choose to follow the journey up the stairs to floor 7 they have to time themselves. The journey is mapped out with green tape to be followed all the way up the stairs. At each calorie burnt during the walk the equivalent amount of food in calories is stuck on the floor. For example, at the one calorie mark there is a picture of 20g of celery, as 20g of celery contains 1 calorie so you have burnt 20g of celery.
The journey continues up 14 flights of stairs with 20 different calorie stickers stuck in random places from jelly babies to pork chops. The tape eventually reaches the top of the stairs where it continues to my exhibition space. At the exhibition space there is some scales and a table. People who have taken the journey can weigh themselves and take their weight and time to calculate exactly how many calories they burnt during the journey on the table. Also on the exhibition space is a wall of all the equivalent foods burnt ascending next to lift buttons showing vectors i designed of what is burnt at each floor. I also took these vectors of food and stuck them onto the buttons in the lift to show people what they could have burnt at each floor.
